Kellogg’s and Nintendo have teamed up for Super Mario Cereal, a sugary breakfast cereal designed to promote Super Mario Odyssey. In addition to bringing Nintendo-themed cereals back to store shelves, the release is noteworthy for another reason: The cereal box is an amiibo.
Nintendo and Kellogg’s announced that the limited-edition cereal will officially start hitting stores on Dec. 11. The breakfast food is a mixed berry-flavored cereal with “power-up marshmallows.” Cereal blog Cerealously uncovered the product earlier this week.
Here’s a look at the box:
According to a press release, the box’s amiibo features will let Super Mario Odyssey players “receive gold coins or a heart in the game.”
Nintendo previously (and famously) flirted with promotional cereals in the 1980s when it teamed up with Ralston Cereals to release the Nintendo Cereal System, a box stuffed with a pair of cereals based on Super Mario Bros. and The Legend of Zelda. The product was discontinued in 1989.
Update (Nov. 30): Nintendo and Kellogg’s officially confirmed Super Mario Cereal today. This post has been updated with new information and images.