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Nintendo’s new Super Mario breakfast cereal is also an amiibo

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Super Mario Cereal
Kellogg’s/Nintendo
Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

Kellogg’s and Nintendo have teamed up for Super Mario Cereal, a sugary breakfast cereal designed to promote Super Mario Odyssey. In addition to bringing Nintendo-themed cereals back to store shelves, the release is noteworthy for another reason: The cereal box is an amiibo.

Nintendo and Kellogg’s announced that the limited-edition cereal will officially start hitting stores on Dec. 11. The breakfast food is a mixed berry-flavored cereal with “power-up marshmallows.” Cereal blog Cerealously uncovered the product earlier this week.

Here’s a look at the box:

Kellogg’s/Nintendo
Kellogg’s/Nintendo

According to a press release, the box’s amiibo features will let Super Mario Odyssey players “receive gold coins or a heart in the game.”

Nintendo previously (and famously) flirted with promotional cereals in the 1980s when it teamed up with Ralston Cereals to release the Nintendo Cereal System, a box stuffed with a pair of cereals based on Super Mario Bros. and The Legend of Zelda. The product was discontinued in 1989.

Update (Nov. 30): Nintendo and Kellogg’s officially confirmed Super Mario Cereal today. This post has been updated with new information and images.

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