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Cards Against Humanity takes on the pink tax with ‘for Her’ box

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‘Because we’re worth it’

Cards Against Humanity for Her - components of a purse Alex Wallbaum and Aleia Murawski/Cards Against Humanity

The eponymous company behind Cards Against Humanity is re-releasing its flagship card game in a new, just-for-women package called Cards Against Humanity for Her, the company announced today.

Cards Against Humanity for Her contains all the same cards as the original game, with the same exact color scheme of black prompt cards and white answer cards. However, it comes in a box that’s pink instead of the usual black — “women love the color pink,” said Jenn Bane, the company’s community director, in a news release — and costs $30, which is $5 more than the standard version.

“Cards Against Humanity for Her makes me feel like my type of beautiful,” said Lisa Beasley, a writer at the company. “I can’t wait to share this game with my girls. As a black woman who makes 63 cents on the dollar, I would dip into my savings to get this game.” The website for the feminine gaming product is full of some additional incredible quotes, as well as the kind of marketing copy you’ll be familiar with if you’ve ever seen a commercial for, say, Gillette Venus razors.

Of course, all of this is a tongue-in-cheek jab at the so-called pink tax, the extra cost that women often have to pay for supposedly female-oriented versions of the same products that men use. In a 2015 study, the New York City Department of Consumer Affairs examined five different industries and 35 product categories and found that women’s products cost, on average, 7 percent more than men’s products. All profits from sales of Cards Against Humanity for Her will go to EMILY’s List, a political action committee that works to help put pro-choice Democratic women candidates into elected office.

Cards Against Humanity also introduced two new card packs today for $5 each. One is another women-oriented add-on called the Period Pack. It comes with 30 menstruation-themed cards that, according to Cards Against Humanity, were “written while we were all on our periods.”

The other one, the Weed Pack, contains 30 cards about cannabis. Cards Against Humanity is donating profits from sales of the Weed Pack to the Marijuana Policy Project, a nonprofit advocacy group that supports reforming U.S. laws to “replace marijuana prohibition with a sensible system of regulation.” The possession, sale, transportation and cultivation of marijuana remains illegal in the U.S. at the federal level under the Controlled Substances Act, although 29 states have voted to legalize the drug for medical purposes; eight of them and the District of Columbia also allow recreational use.

Update: Asked about the choice of EMILY’s List, Cards Against Humanity’s Jenn Bane told Polygon, “All profits will go to Emily’s List because of the political mess in America.”