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Blizzard renames, again

The classic name’s back, with a twist

The logo for Blizzard Blizzard Entertainment

After announcing that it was moving away from the branding last September, Blizzard Entertainment has once again renamed its online gaming network. The name sounds familiar, for the most part: It’s now called Blizzard

“When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging,” the company wrote on its website. “We understood that stood for something special — it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”

Blizzard caused a slight stir when it dropped in favor of a more generic name: Blizzard, or the Blizzard app. But that name change became more confusing this past spring, when Activision announced that it would bring Destiny 2 to the service. The publisher referred to it not as the Blizzard app, but as once more — leaving some to think that Blizzard had gone back to the original name.

That wasn’t the case then, but it is now.

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting ‘Blizzard’ to ‘’ in our logo for the service and in general when we refer to it in print: Blizzard,” the company said. There’s even a new logo to officially ring in the change, seen above.

We’re going to guess that most people will still call the service, but at least Blizzard won’t tell you you’re totally wrong for doing so, going forward.

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