The first Overwatch brand is unveiled: the Shanghai Dragons

After receiving the news that Overwatch League teams would need to develop independent brands, we’ve been watching and waiting to see what exactly those brands would look like. San Francisco Overwatch, backed by NRG, have revealed their roster and a new round of investors, but the first team to reveal their logo and brand is NetEase’s Shanghai team.

In a press release, the team explained the design decisions behind the logo: “In Chinese culture, the dragon symbolizes the spirit of that which is sacred, powerful, and supreme. The Shanghai Dragons’ logo combines the team’s name and a dragon figure to call upon the history of this symbol. The letter S outlined by the body of the dragon represents Shanghai, and the smooth line design is a nod to the strategic skill and flexibility of the team. Furthermore, red is present as a theme color for the Shanghai Dragons’ logo in order to emphasize its Chinese connection.”
Not only did we get a look at the team’s name and logo, but we also got to see what an in-game cosmetic based off an Overwatch team could look like:

With Shanghai down, we have eleven teams left to reveal their branding. We can also expect to see roster shakeups and shuffles before the preseason begins in December.