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Nintendo teases reveal for ‘new interactive experience’ on Switch

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Tune in today for Nintendo’s mystery Switch announcement

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Nintendo promises to reveal a new kind of interactive play experience for Nintendo Switch today, one that appears to be aimed primarily at younger players. The company will broadcast today’s announcement at 2 p.m. PT/5 p.m. ET, according to a post on the U.K. Nintendo website.

The broadcast does not appear to be one of the company’s typical Nintendo Direct presentations. It will be posted to Nintendo’s YouTube channel, according to a Facebook post from Nintendo of America.

Nintendo of Japan teased today’s announcement in a tweet, saying that a “new play” experience for Switch will be revealed on its website.

Nintendo’s U.K. website described the announcement this way:

Tune in to discover a new interactive experience for Nintendo Switch that’s specifically crafted for kids and those who are kids at heart.

Nintendo is obviously being intentionally opaque about today’s announcement, so it’s not clear whether the announcement is related to a new piece of software, a hardware accessory for Switch or something else entirely. But it does seem likely that the “new interactive experience” is targeted at a broader audience than existing Switch software.

Switch sales have been strong since the console launched in March 2017. Nintendo said in December that it had already sold more than 10 million units of the Switch. But Nintendo president Tatsumi Kimishima recently told Japanese newspaper Mainichi (via Nintendo Everything) that the second year for the Switch is “crucial,” saying that the company wants to “add more users, including people who barely touch game consoles.”