VRV, the streaming service that focuses on partnering with and distributing content, has partnered with Boomerang, the company announced on Thursday morning.
Boomerang is a WarnerMedia network that specializes in classic cartoons and features a library of over 3,200 titles, all of which will be headed to VRV when the Boomerang channel goes live on Nov. 13. Boomerang’s library will include shows like Scooby-Doo, Tom & Jerry, Courage the Cowardly Dog and Bugs Bunny, along with newer cartoons like Cloudy with a Chance of Meatballs.
The channel will join VRV, which is owned by the same parent company as Boomerang, as a part of the company’s streaming-service offerings. While much of the animation that’s already on the platform was Japanese anime, this will be the first large-scale partner VRV has had that focuses mostly on classic Western animation.
This partnership comes at an interesting time for both VRV and the wider world of WarnerMedia streaming. For VRV, this announcement comes just a few weeks after Funimation, one of the largest English distribution partners for anime, announced that it would be removing its channel from the service in order to focus on its own streaming platform. VRV has also added another anime service to its platform called HIDIVE, which offers a variety of shows, including English dubs. Meanwhile, WarnerMedia just closed its own boutique movie-streaming service, Filmstruck, which offered a smaller hand-picked batch of classic films, such as those from the Criterion Collection.