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The Cloverfield Paradox is now available on Netflix after surprise Super Bowl reveal (update)

A major moment for the film industry

Update: The Cloverfield Paradox is now available to stream on Netflix.

Paramount’s third installment in the Cloverfield franchise, The Cloverfield Paradox will be available to watch on Netflix once the Super Bowl is finished, Netflix announced tonight. The film’s trailer can be seen above.

Netflix released a synopsis forThe Cloverfield Paradox, which can be read in full below:

In the near future, a group of international astronauts on a space station are working to solve a massive energy crisis on Earth. The experimental technology aboard the station has an unexpected result, leaving the team isolated and fighting for their survival.

Netflix announced the surprise release during the Super Bowl earlier tonight. Deadline reported in January that Netflix was interested in purchasing the distribution rights to Bad Robot’s third Cloverfield movie. The decision to announce the film’s title and make it available to streaming subscribers is something only a company like Netflix could do. The company’s use of the Super Bowl’s large audience — the game pulled in just over 11 million viewers last year — is as good a place as any to get word out about the next Cloverfield movie.

Though this marks the first time the film industry has dropped a movie just after its initial announcement, it’s a tactic the music industry has used for years. Popular artists like Beyonce, Radiohead and Drake have all used the “surprise drop” tactic for some of their most popular albums.

The Cloverfield Paradox will be available on Netflix following tonight’s game. It stars Daniel Brühl, Roger Davies, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O’Dowd, John Ortiz, David Oyelowo and Zhang Ziyi.