YouTube is suspending ads on all of Logan Paul’s videos after the personality uploaded a series of recent and offensive vlogs encouraging bad behavior.
This is a bigger consequence for Paul than YouTube’s first punishment, which simply was to remove Paul from Google Preferred, the company’s top-tier ad group for creators. Now, Paul will not profit from advertising on any of his videos for the time being.
A YouTube representative told Polygon it wasn’t a decision the company made lightly, but YouTube believes his entire channel is unsuitable for advertisers.
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” the representative said. “This is not a decision we made lightly. However, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
Paul became one of YouTube’s most notorious creators in January, after he faced global criticism for uploading a video that contained the body of a man who recently committed suicide. YouTube canceled all of Paul’s YouTube Red series as a result, and dropped him from the Google Preferred program.
Since returning to YouTube, Paul has encouraged people to participate in the TidePod challenge — a dangerous trend where people eat TidePod detergent packs and an activity that YouTube has taken strict action against — along with tasering dead rats and using inappropriate tags for his videos.
If Paul continues to promote content that YouTube finds harmful for the community, he could be dropped from YouTube’s Partner Program entirely, ensuring he will never receive ads on his videos again.
The company isn’t trying to tell creators which types of content they should be creating. YouTube is asking that all creators keep in mind that, if their content is monetized and it violates the company’s guidelines, they may lose access to monetization features entirely.