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YouTube will stop recommending, putting problematic creators on the home page

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New rules aimed at transparency

Logan Paul in Pikachu costume petting an owl sitting on a Japanese woman’s shoulder LoganPaulVlogs/YouTube

YouTube has issued a new set of transparent rules regarding problematic creators on the platform who generate concerns among the community.

Ariel Bardin, vice president of product management at YouTube, announced in a post on YouTube’s Creators Blog that creators who engage in negative behavior that can affect the community as whole will lose access to ad revenue, could be revoked from YouTube’s Partner Program and may no longer be recommended to users.

“We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next,” said Bardin.

YouTube’s news comes just hours after the company suspended ad revenue for Logan Paul, currently the platform’s most notorious creator. Paul recently returned to YouTube after a three-week hiatus and posted shocking videos featuring him performing CPR on a dead fish and using a stun gun on a couple of dead rats. He also tweeted about swallowing Tide Pods for every retweet he received. These actions violate YouTube’s community guidelines and have now resulted in further consequences against Paul, who first made headlines in early January after uploading a video featuring the body of a man who had recently committed suicide.

“In the past, we felt our responses to some of these situations were slow and didn’t always address our broader community’s concerns,” Bardin said. “Our ultimate goal here is to streamline our response so we can make better, faster decisions and communicate them clearly.”

Bardin reiterated that this will only affect a small subset of creators, meaning that only the community’s most troublesome people will potentially be affected. A post on YouTube’s support site refers to these consequences affecting only the most severe offenders.

“That’s why it’s critical to ensure that the actions of a few don’t impact the 99.9 percent of you who use your channels to connect with your fans or build thriving businesses,” said Bardin.

More information can be read on YouTube’s blog.

Correction: An earlier version of this story misquoted Bardin. The story has been updated to reflect these changes.