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Marvel’s Infinity War brings together the heroes of just about every movie the company has released to date, which is why it’s being billed as “the most ambitious crossover event in history.”
Twitter is not putting up with that obvious marketing fluff and is responding by pointing out even better crossovers from pop culture history, and it is glorious.
I mean.
Marvel: 'Infinity War is the most ambitious crossover event in history'
— Sohail (@KingOfSunshine) March 19, 2018
Me: pic.twitter.com/ySEWg1lAsJ
Who can quibble.
marvel: 'infinity war is the most ambitious crossover event in history'
— darth™ (@darth) March 20, 2018
me: pic.twitter.com/BEUY6spwmg
With these counter-arguments?
Marvel: "Avengers Infinity War is the most ambitious crossover event in history."
— Jared Rea (@jaredr) March 20, 2018
Me: pic.twitter.com/826oiQW2hw
The world is filled with bigger crossovers.
— grind concourse (@cataxista) March 20, 2018
And cinematic universes often collide.
Marvel: 'Infinity War is the most ambitious crossover event in history'
— J. Skyler (@jskylerinc) March 20, 2018
Me: pic.twitter.com/AMOsspsvKi
Mighty heroes often come together to save the world. This is nothing new.
Marvel: 'Infinity War is the most ambitious crossover event in history'
— (@GaylordFarquhar) March 20, 2018
Me: pic.twitter.com/ll3rCfpk9h
This is only scratching the service of people are creating on Twitter, but I think the point has been made. Marvel is suffering from a bad case of marketing hyperbole, and has already been surpassed in its goal. Social media has spoken.