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Twitch analytics now tell casters ​more details about Prime subs

It’s important information in the era of Fortnite

Fortnite is driving people to Twitch in hordes, and many of those people are signing up for Twitch Prime as a way to get in on exclusive Fortnite loot. Twitch Prime subscribers are a contentious topic for the community; a group of newcomers who streamers can’t particularly rely on to stick around, but want their support nonetheless.

Twitch’s newly updated analytics page will now tell streamers exactly how many Twitch Prime subscribers versus regular subscribers they’ve gained over a specific period. The page will also relay how much revenue that translates to. The dashboard will provide more specific information streamers may want to see — how many Twitch Prime subscribers they’ve gained since streaming Fortnite, for example, versus regular subs.

“The Channel Analytics page lets you see how many regular vs. Prime subs you gained and their associated revenue over any date range that you want,” a Twitch representative told Polygon. “We didn’t provide specific start and end dates on the old stats page and it was less intuitive to use. We are also working to split out gifted subs and gifted sub revenue.”

New analytics page for Twitch streamers.

Twitch said in a blog post that streamers will soon “be able to find new, relevant stats to help you grow by seeing which channels and games your viewers are watching when they aren’t watching your content. With that information, you’ll be better equipped to decide when to stream, what to stream, or who to collaborate with, for example.”

If most of an audience is coming to see casters streaming Fortnite, and that correlates with a growth in subscribers during a specific period, streamers will finally see that information displayed.

Twitch Prime subscribers are all the rage these days, and it’s been a divisive aspect of Twitch’s growth in the past few months. Twitch community manager Erin Wayne spoke about Prime subs growth during a town hall meeting at PAX East recently and said Twitch noticed a massive influx in subscribers when the company partnered with Epic Games to provide exclusive in-game Fortnite loot.

“There were a lot of people who had never used Twitch before who were like, ‘I’m going to check this out now because I want this skin,’” Wayne said. “They checked it out and now they’re, like, hanging around.”

Tyler “Ninja” Blevins, one of the biggest Fortnite streamers in the world, was one of the first streamers to really see the benefit of Twitch Prime subscribers. Between Feb. 22 and March 3, Fortnite streamer Blevins gained more than 50,000 subscribers. His growth has only continued to skyrocket since, and much of that has to do with Twitch Prime.

“This deal that Amazon Prime and Twitch Prime have together is incredible,” Blevins said in an interview with CNBC. “Twitch Prime allows people to claim loot and collect loot with specific games, and they recently did a deal with Fortnite, which is the hottest game right now, and that is actually one of the main reasons of influx of subscribers to my stream.”

It’s a train that other streamers are trying to jump on, including YouTubers like Jake and Logan Paul, but not everyone is happy with what it’s doing to the community. Felix “xQc” Lengyel, a controversial former Overwatch League player, spoke about the rush of Twitch Prime subscribers and the ramifications of that influx of viewers.

“If you have a horde of kids that come because of Fortnite and are all subs, then your sub mode becomes completely cancer,” Lengyel said. “Your entire environment in the channel becomes garbage.”

Regardless of how people view Twitch Prime, it’s clearly a business plan Twitch wants to continue to grow, partnering with Epic Games for even more exclusive Fortnite events. The community still has concerns that once the Fortnite hype dies down, streamers will have to deal with an incredible loss in income when viewers don’t renew their Twitch Prime subscriptions. This new dashboard should hopefully provide a way to keep an eye on exactly where their revenue is coming from.

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