EA has announced a new initiative to support the victims of the Jacksonville Landing mass shooting, and unite the community following the tragedy.
On Wednesday evening, the company announced via its website that it would make a $1 million contribution to the victims’ families from EA, as well as hold a livestream play event to celebrate the Madden NFL family.
“First, we’re making a $1 million contribution to support the victims of last Sunday’s events,” the announcement reads. “We’re also working to set up a fund where others can contribute alongside our donation, and we will come back very soon with further details. Contributions will go to the victims, including the families of Taylor Robertson, Elijah Clayton, and all those who were affected.”
The livestream will take place on Sept. 6. The company is reportedly already working with players and fans to ensure people are able to come together to support and play in the livestream event.
“We’ve heard from so many of you that you would like to support the victims, and to show that this horrific event will not define us, but only serve to make our community stronger,” the post reads. “We’re already working with many of you to help make this happen through the livestream.”
The shooting in Jacksonville resulted in the deaths of two players, Elijah “TrueBoy” Clayton and Taylor “SpotMeplzzz” Robertson, along with the shooter, who killed himself. Multiple other people were injured during the shooting. Since the tragedy, EA has since cancelled its upcoming Madden Classic qualifiers. and has begun re-evaluating safety protocols surrounding its live events.
Update, Sept. 6: The livestream is under way at 5 p.m. today, and can be watched below via Twitch or on five other platforms.
It may also be viewed at:
Full details about EA’s Jacksonville Tribute are available to read on its site. For those who wish to contribute to the Jacksonville Tribute Fund, information is on this site.