The team behind Cards Against Humanity, the monochromatic card game for horrible people, is throwing its considerable marketing savvy into the upcoming midterm elections. They’re offering a free pack of cards, called the Midterm Pack, to registered voters in six congressional districts. Each pack of cards will be accompanied by some literature aimed at getting them to vote Democratic.
The packs are free — if you nominate a friend who lives in one of those congressional districts to get a set, too. Otherwise, they cost $5.
The Chicago-based company is known for its over-the-top marketing stunts, including purchasing an entire island in Maine and holding a priceless Picasso painting hostage during Hanukkah. Its employees are also flagrantly left-leaning in their politics. Last year they bought up a chunk of real estate along the U.S.-Mexico border to put the kibosh on President Donald Trump’s plans to build a wall.
So it should come as no surprise that a group known for its toilet humor has elected put its money where its mouth is, so to speak. America, meet Frank Toilet and Cards Against Humanity’s ... let’s call them partners: a group of Russian hackers.
The races that Cards Against Humanity is targeting are six potential swing districts, meaning that voters there could oust a Republican incumbent. They include California’s 25th District, Iowa’s 1st, Illinois’ 6th and 14th Districts, Kansas’ 4th, and Texas’ 26th.
Of course, there’s a catch. You have to put in your friend’s name and address in order to ship out the cards. As it turns out, that’s the same sort of information you need to check an online database of registered voters. If Cards can’t find a registered voter there, then no one’s getting any free cards. In this way, the website doubles as a handy tool to see if everyone in your local gaming group is actually registered to vote.
All profits will be donated to Run for Something, which supports “young diverse progressives to run for down-ballot races in order to build a bench for the future.”
Whatever your political leaning, I think we can all agree that having more registered voters is a good thing.