As the streaming arms race continues, with companies continuing to splinter into their own service, a new battleground seems to have opened up: free content.
YouTube was the first big player in the category, announcing at the end of last year that it would now be streaming certain movies to users for free. Now Amazon has entered into the free space as well with its IMDb-hosted streaming service, Freedive, which launched today. IMDb, which most users will know as a reference site for actors, movies, and television shows, will stream certain movies and TV shows to users from the database’s website.
While free options like Freedive and YouTube make content available at no cost, they are ad-supported. This means that users won’t have to pay anything, but they will have to watch ads in the middle of episodes or movies that they are streaming.
The Freedive content library won’t feature all of the options that are available on Amazon Prime Video, Amazon’s headlining streaming platform. Instead, it will include certain older TV shows, like Fringe and Heroes, as well as a variety of movies like Drive and The Last Samurai. Freedive is now available on Amazon’s Fire TV devices, as well as through normal web browsers.