Just days after Netflix raised prices on its monthly subscriptions, rival streaming service Hulu announced a price drop, lowering its basic subscription plan from $7.99 down to $5.99 per month. The new pricing will take effect on Feb. 26.
Unlike Netflix, which raised prices on every plan, Hulu’s price drop only applies to the ad-supported tier of its subscription service. Pricing on the ad-free plan will stay at $11.99 per month. However, Hulu is also raising prices on one plan: the Live TV subscription package, which offers live streaming and DVR. It will jump from $39.99 to $44.99 per month.
Hulu’s timing here seems intentional. The streaming service has a history of taking public aim at and undermining Netflix. Earlier this month, the streaming service surprised audiences by releasing a documentary exploring the disaster that was Fyre Fest — getting the jump on Netflix’s own documentary about the infamous failed music festival, which was due to be released later that week.