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Puma’s $100 gaming sock has three different ‘modes’

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For those arduous trips to the fridge or the john

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Product shot of Puma’s ridiculous $110 “gaming shoes.”
“Engineered to the requirements of active gaming.” Mm hm.
Photo: Puma UK

This may be out-of-place coming from the guy who wore a sleeping bag all day for a review, but what the hell is Puma doing, not only making and marketing “gaming socks” but also selling the suckers for more than $100?

That’s right, gang, Puma’s “Active Gaming Footwear” is on sale in the U.K. and Australia, for about $105, though they aren’t yet available in the land of the free and the home of the sedentary.

So what does Active Gaming Footwear do? They are “designed for indoor and in-arena use,” and provide “seamless comfort, support and grip so gamers can adapt to different active gaming modes,” like:

Medial wrap-up grip in SEEK mode

Lateral wrap-up support in ATTACK mode

Heel wrap-up stability in CRUISE and DEFENSE mode

Is this for real? Yes, Puma is actually saying these sneaker-socks have “modes” like a gaming peripheral.

I’m going to be really, really charitable here and say that, yes, I would like a pair of these, because I dislike wearing shoes in the home and I also hate looking for my flip-flops or docksiders when I have to wheel the garbage to the curb or yell at the neighbor’s dog to shut up. But I don’t think that’s $105 worth of convenience, even for the slouchiest gamer hermit out there.

Adidas, not to be left out of the ridiculous footwear segment, today revealed their upcoming “collab” (that’s fellow-kids talk for “people who work for famous people worked on this”) with Tyler “Ninja” Blevins. Coming Dec. 31, they’re a pair of $150 shoes, but at least that’s all Adidas is calling them. They’re from the Nite Jogger family, they go on your feet, they’re colorful, they tell people you like Ninja and/or Fortnite. The price isn’t too crazy compared to shoes for celebrities of similar caliber, either.