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MoviePass’ unlimited plan is back and at the original price — for now

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There are a few notable restrictions

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MoviePass, which has hit massive bumps in the road and stiff competition in its quest to invigorate the movie-going audience, is bringing back its unlimited plan.

MoviePass Uncapped provides subscribers with a ticket for any 2D movie within the MoviePass app at any theater. The plan will have a price of $19.95 per month, but anyone willing to pay for a year upfront can get a limited-time price of $9.95 a month.

While the plan does remove most of the restrictions MoviePass introduced in the last few months, the company’s website does offer a few qualifications about Uncapped. One particularly large qualification could even mean that users are locked out of certain movies depending on how often they use the service.

According to the plan’s terms, “MoviePass has the right to limit the selection of movies and/or the time of available movies should your individual use adversely impact MoviePass’s system-wide capacity or the availability of the Service for other subscribers.”The plan’s fine print also specifies that MoviePass may use proprietary algorithms and data it collects to impose specific restrictions on individual users.

The $9.95 price is significant for MoviePass; it’s the same tier the company started offering in late 2017 before it exploded in popularity. That price point proved to be unsustainable, leading MoviePass to change its offerings several times in the following months. Over the course of 2018, as the company continued to lose money, it changed its plan to only allow tickets for a small selection of movies and offered a few tickets a month to users. In the time since MoviePass launched, several competitors have appeared in the subscription movie-ticket market.

This new Uncapped plan replaces MoviePass’ previously proposed 2019 plans which stuck to the three-ticket-a-month limit, with tiers that users could choose from that determined which movies were included and whether IMAX or 3D screenings were covered. Instead of those plans, MoviePass appears to only offer the Uncapped plan.