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The Midsommar trailer teases bloody cult horror from the director of Hereditary

Ari Aster and A24 take another dip into our nightmares with pagan rituals

Remember Hereditary? That movie from last year that totally redefined the tongue cluck noise, cemented Toni Collette as a scream queen, and served as the definitive PSA as to why you should never follow Ann Dowd to a second location?

Well, good news: the mastermind behind all of that nightmare fuel is back.

A24 has just released the trailer for director Ari Aster’s new movie, Midsommar. Described as a “Scandinavian folk horror,” the film stars Florence Pugh as a young woman who reluctantly accompanies her boyfriend (Jack Reynor) on a summer trip to one of their friends’ hometown in rural Sweden. The vacation, however, quickly takes a turn, as the village’s midsummer celebration grows increasingly violent and strange, and is revealed to be part of a pagan cult.

Needless to say, the trailer digs right into creepy territory, its pastel aesthetic belying the way the ins and outs of the celebration (which a speaker describes as incapacitating) seem to portend doom rather than any summer joy. Glimpses of a dead bear with its guts on display, a knocked-out William Jackson Harper, and a person falling (presumably) to their death from a precipice suggest that Midsommar will be even more terrifying and strange than you’d imagine. There’s even an equivalent to Hereditary’s cluck noise in a repeated exhale sound.

To add to the general sense of unease, A24 dropped a series of creepy (to put it nicely) images in the lead-up to the trailer’s debut, all of which showcase the central midsummer ritual.

The film is set to be released on Aug. 9. Take a look at the first poster below.

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