Disney’s long-term plan: make sure visitors never stress out at one of its park’s ever again.
That might be an impossible tasks as more and more people descend upon the company’s many locations each year, but Disney hopes to offset some of the rigorous-but-necessary planning with a new app: Disney Genie.
In this age of optimization, automation, and customization, Disney Genie puts the fate of a visitor in the hands of Disney programmers and a handful of themed, experiential itineraries. Want to live like a Disney Princess at the Magic Kingdom? Want to do a food tour at Epcot? Need more personalized recommendations? Through sorting and algorithms, Disney Genie will process every option during a given park day and build a visitor a schedule that meets their needs, and organizes the activities to minimize wait times.
When Galaxy’s Edge opened earlier this summer it Disneyland, Disney employed state-of-the-art app that both functioned to interact with the park, but also manage a precision reservation system. Disney Genie sounds like the next logical step in mobile integration: let park overlords tell you where to go and when, so that everyone is happy.
Disney Genie will also be able to send visitors real-time tips and updates. If you go to the park enough, you’ll get personal recommendations on what you love — the park by way of Netflix. According to the D23 panel on Genie, the app will also make dining and FastPass reservations in app.
Bob Chapek, chairman of Disney parks, experiences, and products, said at D23 that Disney expects the Disney Genie app to roll out in late 2020.