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This Disney Plus deal with a three-year commitment crashed Disney’s servers

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It’s back up — but time’s running short

Chairman of Direct-to-Consumer & International division of The Walt Disney Company Kevin Mayer took part today in the Disney+ Showcase at Disney’s D23 EXPO Jesse Grant/Getty Images for Disney
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Disney’s gamble that fans are willing to pay for yet another streaming service appears to have paid off. Demand for a Disney Plus pre-order discount that requires a three-year commitment and signing up for Disney’s (free) membership program knocked out the fan club’s website on Tuesday.

Disney Plus isn’t slated to launch until November, but details about the streaming service have been trickling out since it was announced last year. We know that it will grant access to Disney’s entire library, including Pixar films and Disney Channel Originals, as well as some properties from (relatively) newly acquired 21st Century Fox like The Simpsons. (More “adult” Fox titles will stay on majority-Disney-owned Hulu.) Several original series and movies exclusive to Disney Plus have been revealed as well.

Pricing on Disney Plus has been set at $6.99 per month, with an option to pay at a discounted yearly rate of $69.99. Bob Iger, Disney’s CEO, promised that Disney Plus would cost “substantially” less than its biggest competitor, Netflix (at least at launch.) Netflix’s standard plan costs $12.99 per month, meaning Disney Plus costs a little over half as much as Netflix.

But on Monday, Disney lowered that price even further for members of its fan club, D23. The deal bundles three years of the service for $46.99 per year, which comes out to $3.92 per month. Once word got around, the demand was so high that the D23 website briefly crashed.

There is still time to take advantage of this three-year subscription discount — new D23 members are eligible — but the deal ends on Sept. 2, and Disney says that the offer may take up to 36 hours to appear on new accounts. That means there’s a pretty small window to sign up and redeem the offer before it expires. It’s also worth noting that the discount won’t apply to the bundle that includes Disney Plus, ESPN Plus, and ad-supported Hulu for $12.99.