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Reggie Fils-Aimé’s next gig: SXSW speaker

Still Nintendo’s honcho in our hearts

Reggie Fils-Aime photo Nintendo
Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games.

Earlier this month, Reggie went back to college. Now, now we’re learning that the former Nintendo of America honcho’s next lecture will be at SXSW 2020.

Reggie Fils-Aimé will give a keynote address at the annual conference on technology, film, and music, to be held March 13-22, 2020 in Austin, Texas. A statement from the conference organizers notes that Fils-Aimé oversaw Nintendo of America “during its most successful era,” including three console launches. Fils-Aimé’s topic category will be “convergence,” the conference said.

Since Nintendo, Fils-Aimé has gone on to start a consultancy based in Kirkland, Washington, and last month was named Leader in Residence for the Dyson School of Applied Economics and Management at Cornell University, where Fils-Aimé graduated in 1983.

A fan favorite among Nintendo’s vast audience, Fils-Aimé stepped down as president and chief operating officer of Nintendo of America in April, succeeded by the perfectly named Doug Bowser. (We are still awaiting the appointment of Doug Thwomp, however.)

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