In a pivotal, money-making moment in 2019’s relentless thriller Uncut Gems, Adam Sandler’s character Howard Ratner utters a phrase that immediately placed him in the GIF-reaction pantheon: “This is how I win.” Sandler has a reason to repeat to himself after Friday’s big announcement from Netflix.
According to a press release, Netflix subscribers have reportedly spent two billion hours watching Adam Sandler movies since his first service original, The Ridiculous 6, premiered in 2015. And, based on new viewership metrics, Sandler’s most recent Netflix film, Murder Mystery, was queued up by 83 million households in its first week of release. If there’s such a thing as a movie star in the streaming age, it’s apparently Sandler, which is why the company is re-upping its production deal to produce four more films.
“Whether you know him as Sandman, the Water Boy, Billy Madison, Happy Gilmore, Nick Spitz or simply Adam, one thing is clear: our members can’t get enough of him,” said Netflix COO Ted Sarandos in a statement. “They love his stories and his humor, as we saw with Murder Mystery. So I could not be more excited to extend our partnership with Adam and the Happy Madison team and deliver more laughs around the world.”
Sandler’s original Netflix deal produced The Ridiculous 6, The Do-Over, Sandy Wexler, and The Week Of. After jumping back on board with Murder Mystery, a comedy special which saw him return to stand-up after a long hiatus, and this year’s upcoming Hubie Halloween, the actor is ready for more. The press release notes that Sandler’s also working on an animated feature film that he will write, produce, and star in as a voice actor for the studio.
The news comes as Sandler also carried Josh and Benny Safdie’s Uncut Gems to record box office numbers: current at $47 million, it’s A24’s highest-grossing movie to date. (And as of Friday, if you live anywhere but the United States, the film is currently streaming on Netflix.) As they’ve said in numerous interviews on the awards circuit, the Safdies are huge fans of Happy Gilmore, so ... sequel at Netflix? Maybe? Anything seems possible as the Sandler streaming empire continues to grow.