Spotify is now available for free on the Epic Games Store — the massive storefront from the Fortnite developer that previously only housed video games. The music app is the first of its kind on the Epic Games Store, but it seems like there may be more nongaming apps on the way.
The Epic Games Store’s Spotify offering is pretty simple. You can now access the store and download the Spotify app onto your computer via the Epic Games Store’s downloader. It’s no different than downloading it off of Spotify’s website or your mobile device, which were previously the easiest way to install the app.
On its face, Spotify’s turn on Epic Games is just a little odd. But a representative from Epic confirmed that neither Epic nor Spotify made any money on this deal, and that Epic won’t get its usual 12% cut from any Spotify Premium subscriptions. The placement of Spotify on the Epic Games Store isn’t about money — at least not immediate profit. It’s about building Epic Games Store into a true app platform, where all kinds of people will download Epic’s ecosystem, putting them in contact with games and apps like Spotify.
If that sounds familiar, it’s because you have something similar sitting in your pocket: the Apple App store or the Google Play store. Users can download all kinds of apps from the mobile stores, including media apps like Spotify and games — and Google and Apple both get their cut when someone makes a purchase. If Epic wants to create a similar ecosystem — especially with its mobile plans — the studio’s motive behind its lawsuit with Apple and Google could be about more than avoiding Apple’s 30% take.
With Epic’s 12% cut on games (and zero cut on Spotify) the company is setting itself to be more friendly to potential apps and games than its competitors, undercutting the market to encourage developers to flock to the Epic Games Store.