Lady Gaga is back in shimming bright pink, ready to dance battle with fellow Kindness punks for dominance over Chromatica.
That sounds like the plot description to some future dystopian movie, but really it’s the premise of Gaga’s latest music video, which brings her new single “Stupid Love” to life. Frankly, it’s doing more for the innovation of popcorn cinema than most of the sequels out there today. Who needs another Hunger Games spinoff when you can have the saga of Chromatica?
The video starts with a bit of a title card that does some low lift world-building about world conflict, Spiritual ones in slumber, and Kindness punks fighting for whatever the mysterious Chromatica is. We pan to a desertscape, with towering crystal mountains. Is another planet? Is it the Earth, thousands of years after the fall of humanity? Is it another dimension entirely?
The rest of the video involves Lady Gaga dressed in various hot pink outfits, dancing it out with groups of people in other colors — each with its own little logo. At first it feels more dance battle style, but by the end they all come together in one big celebration.
It’s basically a fantabulous blend of sci-fi B-movies, dystopian wastelands, and magical girl aesthetics. I want a full theatrical version. I want a spinoff focusing on each color group, diving into the lore and world-building of Chromatica. I want a full line of merchandise and an animated series based on this deep mythos.
Lady Gaga is never one to hold back on her music video production. Many fans are speculating that “Chromatica” will be the name of Lady Gaga’s newest studio album and that each track will be centered around a different color. This could mean more music videos set in this world, and more exploration of what the heck is going on here.
We’re ready, Lady Gaga. Take us on this journey to Chromatica.