The stop-motion animated duo Wallace and Gromit are, after many short films and forays into video games and comics, making their first foray into augmented reality.
Aardman Studios and Fictioneers have partnered to create The Big Fix Up, an experience which will actually let players interact with Wallace and Gromit directly. This time around, the pair have taken on a contract to “fix up” the city of Bristol, with players becoming employees of their company.
The app will also allow for players to interact with Wallace and Gromit in multiple ways, including multi-user AR gameplay, new CG animations, in-character phone calls, and comic strips, all accessible from the safety of one’s own home. (Unfortunately, Wallace’s fondness for cheese will not have an interactive, edible component.)
The Big Fix Up will debut in the U.K. this fall, with a planned global rollout to follow.
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