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The Sims is getting a competition-based TV show

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The Sims is esports now

The Sims 4 Seasons - a woman gardening Maxis/Electronic Arts

The Sims is getting a competition series that will air Friday nights on TBS.

The Sims Spark’d is a reality competition in partnership with Eleague and YouTube channel Buzzfeed Multiplayer, where players will have to take on challenges to make unique characters, stories, and worlds in The Sims 4. The show will be four episodes long and will air starting July 17 at 11 p.m. ET. The winning competitors will receive $100,000.

The show features Maxis game developer Dave Miotke and Buzzfeed Multiplayer YouTube personality Kelsey Impicciche as judges.

To coincide with the show, there’ll be in-game events for viewers, and the top contestants in that program will be considered to go on a future season of The Sims Spark’d.

It’s a little hard to tell what the challenges may entail for both the show and the online program, but there’s no doubt that The Sims fans will have to design some great things in order to win.