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Walton Goggins has disappeared; this mockumentary tries to find him

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Goggins stars in John Bronco, a new film from the director of 7 Days in Hell and Tour de Pharmacy

7 Days in Hell and Tour de Pharmacy are two of the funniest mockumentaries ever made, and their director, Jake Szymanski, has another mockumentary on the way in the form of John Bronco.

Walton Goggins (with varying degrees of facial hair) stars as John Bronco, a pitchman who rose to fame in the 1960s and, in 1966, was tapped by Ford as its racer at the Baja 500 in Mexico. His win — and his victory speech — vaulted him to even greater heights ... until, suddenly, he disappeared.

The film charts Bronco’s rise and fall, and has launched an ARG element at the website johnbronco.com, which asks visitors to note any sightings of Bronco and spread the word using the hashtag #WhereIsJohnBronco.

John Bronco was conceived after Ford’s announcement that the Bronco, which was discontinued in 1996, would be brought back in 2021, and, following a pitch by Imagine Documentaries to Ford, was made with access to Ford’s archives as well as Ford’s help in sourcing vehicles.

There’s no set release date for the film yet, but in the meanwhile, enjoy the teaser trailer footage of Walton Goggins in a bunch of retro outfits, including some of the shortest shorts you’ve ever seen.