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This motocross game has no illusions about where you’ll be playing it

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For truth in advertising, Mad Skills Motocross 3 takes the throne

We have to hand it to Turborilla and the Mad Skills Motocross 3 marketing team. This is a great game trailer, with a simple message: Mad Skills Motocross 3 brings the excitement and thrills of big-time motocross motorcycle racing to the arena where you will most likely play it. Not the living room, not the bus, not a cab, or an airport waiting lounge.

The john. Mad Skills Motocross 3 is engineered to excite players where they are most likely to pick up the game. The series, by Sweden-based Turborilla AB, counts 55 million downloads over its preceding two games, so for sure they have scientific data saying folks love racing a dirt bike while they’re on the can. And why not, it beats reading Apple News, or doomscrolling on Twitter.

Mad Skills Motocross 3 promises upgraded 3D graphics, realistically performing bikes, and loads of customization options. The trailer — being serious for a second here — highlights the scrubs and whips riders can execute off jumps, touting the game’s console-quality racing physics. “We’ve been working on this game for a long time, consulting with gamers and real motocross racers along the way,” Mattias Wiking, Turborilla’s chief executive, said in a statement.

That the developers have put so much effort into something people are gonna play while copping a hot squat speaks highly of Turborilla’s commitment to excellence. It’s hard to stand out in a crowded mobile marketplace, even when you’re building on a successful franchise. It’s best to meet the audience on its terms, and if that’s on the ‘mode after lunch, so be it.