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Disney Plus is getting an ad tier — and getting more expensive

Hulu is also getting a price bump

Disney Plus logo Image: Disney
Petrana Radulovic is an entertainment reporter specializing in animation, fandom culture, theme parks, Disney, and young adult fantasy franchises.

At today’s shareholder meeting, Disney announced that ads are coming to Disney Plus.

Starting Dec. 8, a version of the Disney streaming service will be available with ads for $7.99 a month. If you’re scratching your head, doing the math, and wondering why that’s about the same as your current ad-free subscription, that’s because the ad-free tier is going to bump up to $10.99 a month. The ad version will be known as Disney Plus Basic, with the ad-free tier known as Disney Plus Premium. All Disney Plus titles will still be available across both platforms.

This is a similar model to Hulu, another Disney-owned streaming service, which also has ad-free and ad models. And yes, Hulu is also set to get a price increase, starting on Oct. 10. The basic subscription will increase by a dollar, from $6.99 to $7.99, with the ad-free tier going from $12.99 to $14.99. Meanwhile, the Disney Plus Bundle — which currently includes Hulu with ads, Disney Plus with no ads, and ESPN Plus — will increase from $13.99 to $14.99 a month. The premium version, which includes ad-free Hulu, will remain the same at $19.99 a month. Meanwhile, Disney already announced that ESPN Plus prices will increase by the end of the month.

Previously, Disney announced an ad-supported model of Disney Plus would come in late 2022 — though it was said to cost less than the ad-free version. And it’s true; increasing the price of the ad-free version certainly makes the ad-tier cheaper.

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