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Howl’s Moving Castle fashion collection captures the magic of the movie

It’s Loewe’s last Studio Ghibli capsule series

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A collared shirt with an overall print from Howl’s Moving Castle. Sophie is kissing Calcifer. Photo: Juergen Teller/Loewe
Nicole Clark (she/her) is a culture editor at Polygon, and a critic covering internet culture, video games, books, and TV, with work in the NY Times, Vice, and Catapult.

Update (Feb. 7): The Howl’s Moving Castle collaboration at Loewe is mostly sold out, but we’ve updated this article with links to a small handful of products that are still available. For everything else, you can sign up for restock notifications on the Loewe website.

It’s another beautiful day for Studio Ghibli fans. Fashion label Loewe is doing a Howl’s Moving Castle collaboration, featuring famous film moments and characters from Hayao Miyazaki’s beloved movie on bags, shirts, scarves, wallets, leather keychains, and more. This will be Loewe’s third and final Studio Ghibli collaboration, following its popular My Neighbor Totoro capsule series in 2021, and its Spirited Away series in 2022. Loewe x Howl’s Moving Castle drops on February 2, but you can also sign up for early access, which will launch on February 1.

As with past Studio Ghibli collaborations, this series is bursting with inventive items — covered in tassels, fur, and jewels, and sporting whimsical shapes — plastered with familiar characters. Howl, Sophie, Markl, Heen (the dog), Turnip Head, and the Witch of the Waste all make appearances. But Calcifer, the demon fire at the heart of Howl’s castle, really steals the show.

Some of the film’s most iconic stills also get the all-over print treatment.

The collection also includes a sweeping cape. Howl sure does have a flair for the dramatic.

The castle itself even gets a cool tribute; though this version of it isn’t powered by a magician or his flaming heart.

Pricing isn’t for the faint of heart, ranging from $155 (for personalization) to $3,300 (for purses). Clothing starts at $420.

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