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Street Fighter 6’s great new costumes are being sold in the worst way

It’s an old tactic, but an annoying one

Marisa poses in her new wedding dress costume from Street Fighter 6 Image: Capcom
Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

A big batch of new costumes just dropped for Street Fighter 6, with 18 fresh looks for the main roster coming as part of Capcom’s new “Outfit 3” DLC. Many of them are great, including Marisa’s new wedding dress, the return of Blanka-chan, and Juri in onesie pajamas. What’s not so great is how Capcom is selling them, and players are annoyed at the publisher’s handling of premium currency purchases.

Each of the new outfits added to Street Fighter 6 costs 300 Fighter Coins, the currency for that fighting game that can only be purchased with real-world money. But Capcom doesn’t sell Fighter Coins in batches of 300. The company instead sells them in quantities of 250, 610, 1,250, and 2,750. That means players need to spend at least $11.99 to buy any of the new costumes — and if they buy two with that amount of Fighter Coins, they’ll have a leftover balance of 10.

Players aren’t balking at the price, necessarily; other live-service games (e.g., Overwatch 2, Apex Legends, Valorant) sell skins for $10 to $20, sometimes more. It’s the monetization model through which players will be left with surplus coins and nothing to spend them on — a tactic designed to push them to purchase more coins, because they’ll always have a little left over.

Of course, some players are objecting to the cost of the skins, mainly in comparison to the cost of Street Fighter 6 itself. Buying enough Fighter Coins to acquire all 18 Outfit 3 costumes would cost $99.98.

Street Fighter 6’s costume DLC is also priced higher than equivalent cosmetics many other fighting games, including Tekken 7, which released cosmetics through a season pass, and Dead or Alive 6, which sold its many, many costumes piecemeal. Street Fighter 6’s costume DLC is more inline with Mortal Kombat 1’s aggressive pricing, which MK fans have expressed frustration with.

Naturally, these cosmetic items are not core to Street Fighter 6’s gameplay. But the choice to sell extra content in this fashion stands out like a sore thumb in a game where Capcom is doing so many things right.

Street Fighter 6 fans have been here before. Back in August, Capcom added Teenage Mutant Ninja Turtles outfits that could be worn by players’ avatars. Those cosmetics cost a whopping 750 Fighter Coins each, the equivalent of about $15.

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