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Did Rockstar plant the GTA 6 trailer date on a T-shirt months ago? Maybe!

A mysterious message coded into a shirt

A close-up shot of a gray shirt with an alien pattern from GTA Online Image: Rockstar Games via GhillieMaster/YouTube
Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games.

Rockstar Games announced last week that it would debut Grand Theft Auto 6’s first trailer on Tuesday, Dec. 5. But that may not have been the first time the company shared the trailer’s release date. Eager Grand Theft Auto fans believe that Rockstar hid the date in a T-shirt from a Grand Theft Auto 5 anniversary event in June.

The seemingly innocuous gray T-shirt was added to Grand Theft Auto Online during its San Andreas Mercenaries update in June. It has a long string of numbers outlining its alien design, and players noticed that they hide a message: The numbers translate to “one day will reveal all,” with each number corresponding to a respective letter in the English alphabet. However, within that sequence of numbers, a string of six stands out — 12523, which can be read as Dec. 5, 2023. Coincidence? Maybe! Rockstar hasn’t yet responded to Polygon’s request for comment.

A GTAForums user, itsLachieNZ, appears to have figured this all out in October, pointing out the numbers — and the potential hidden release date — in a thread. Others have since noted that the numbers that follow 12523 are 09, which is when (in Eastern time) the GTA 6 trailer will go live.

Grand Theft Auto fans have been eagerly awaiting news about GTA 6. It’s been more that 10 years since Grand Theft Auto 5, which is one of the bestselling games of all time. The hype for GTA 6 is unmatched, and the player community has been digging around for clues for years. There have been plenty of far-fetched fan theories and rumors over the past decade, but this one does actually seem pretty plausible.

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