How Electronic Arts lost its soul
A stab in the back
Smoking dope on the roof at EA
Trip and bing, sitting in a hot tub
The dream of developers as artists
Can a computer make you cry?
Every issue of GQ, lined up perfectly
Trip calls in the cavalry
A tug-of-war with developers
Money
Attack of the sequels
Triumph of the suits
Credits
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How Electronic Arts lost its soul
In 1982, Trip Hawkins founded Electronic Arts on the principle that the makers of video games ought to be treated like creative superstars. Within a few years, the company entirely abandoned that principle.
Story by
Colin Campbell
& Illustrations by
Andres Guzman
What happened?