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The Super Bowl is the best time to buy a new TV — even if you don’t care about football

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Tired: Black Friday TV sales. Wired: Super Bowl TV sales

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Photo: Samsung

The Super Bowl is known for a lot of things. Football, obviously. Halftime shows ranging from miraculous (Prince singing “Purple Rain” in the middle of a downpour) to meme-worthy (Left Shark). Companies spending billions of ad money on outlandish stunts like murdering Mr. Peanut. It’s also hands down the best time of year to buy a new TV — Black Friday and Cyber Monday included.

If you’re in the market for a new TV, it’s worth checking out these sales. We’re rounding up some of the best TV deals on the market, from solid cheap picks to top-of-the-line OLEDs. Whether you’re hosting a huge party on Sunday or plan on skipping the Super Bowl to play video games, we’ve got you covered.

The TCL R625 65” TV Image: TCL

TCL 6-Series 4K Roku Smart TV

One of our picks for the best 4K TV under $1,000 for two years running, the TCL 6-Series is probably the best bang for your buck. With 4K resolution and Dolby Vision HDR, it’s one of the best displays you’ll find in this price range. The 55-inch model wasn’t on sale during Black Friday, but right now it’s down to $549, which is $100.99 off retail price. A 65-inch version is $100 cheaper than it was on Black Friday, at $699.

A product shot of the Vizio M556-G4 4K TV Image: Vizio

Vizio M-Series Quantum Smart TV

Vizio’s M-Series Quantum 4K TVs are solid midrange options with QLED technology for better color performance and built-in Chromecast. The M556-G4 model is sold out almost everywhere, but Walmart is offering the 55-inch display for $358, which is $140 off retail price and $20 lower than Black Friday.

A product shot of the LG 55-inch C9 OLED TV Image: LG

LG C9 OLED 4K Smart TV

OLED is considered the gold standard when it comes to picture quality, with a price point to match. LG’s 55-inch C9 model usually goes for $1,999.99, but it’s currently back down to Black Friday pricing of $1,496.99. And as a bonus, it includes 12 months of Disney Plus.

Product shot of the Insignia Fire TV Insignia

Insignia Fire TV Edition

One of the most bare-bones models on our list, Insignia’s 720p display is the way to go if you’re looking for a cheap TV for a dorm room or basement, thanks to the built-in Amazon Fire TV. The 24-inch model is on sale for $119.99 at both Amazon and Best Buy, but at Best Buy you’ll get a free Echo Dot.

A product shot of Toshiba’s 4K TV - Fire TV Edition Toshiba

Toshiba Fire TV Edition

For a slight upgrade, go with Toshiba’s Fire TV with 4K UHD resolution. Though the performance won’t hold up to a more expensive display like the TCL 6-Series, it’s a step up from the 720p Insignia model. Usually $379.99, it’s on sale at Best Buy for $279.99. (It also comes with a free Echo Dot.)

A product shot of Samsung’s RU8000 4K UHD TV with a football game on the screen Photo: Samsung

Samsung 8-Series 4K UHD TV

The 65-inch Samsung RU8000 is on sale for $797.99 at Amazon — nearly half off MSRP of $1,497.99. In addition to 4K UHD picture quality and AMD FreeSync variable refresh rate technology, the smart TV is compatible with both Amazon Alexa and Google Assistant so you can control the volume even if your hands are covered in buffalo sauce.

Hisense H9F Hisense

Hisense H9F 4K UHD Smart TV

Our other pick for best 4K TV under $1,000, the Hisense H9F was “the cost-to-performance king of 2019 4K TVs.” Its peak brightness and contrast ratio are the best you can get for the price. Right now, Amazon is matching Black Friday pricing on the 65-inch model, $799.99, which is $200 off.