Best Buy, Walmart, Microsoft offer deals of their own alongside Amazon Prime Day

As Amazon Prime Day continues to expand its reach, Amazon’s competitors will keep trying to beat the retail behemoth at its own game — or at least claim second place.

Prime Day is now a notable shopping holiday, but it’s also an Amazon trademark, so retailers are making up their own terminology for this two-day shopping event. Walmart and Microsoft are even starting early — Microsoft’s deals went live on Friday, Oct. 9 while Walmart’s “Big Save Sale” kicks off on Sunday, Oct. 11 and runs through Thursday, Oct. 15. (Prime Day itself is Oct. 13 and 14.) Best Buy is branding Oct. 13 as the kickoff to Black Friday, even going so far as to guarantee Black Friday pricing on certain products, i.e. if you buy something now and it’s cheaper on Black Friday, Best Buy will refund you the difference. (The Black Friday price guarantee is only available to My Best Buy members, but unlike Amazon Prime it’s a free program.)

In previous years other retailers have actually offered better sales than Amazon, so be sure to do your research before dropping serious cash. That’s true whenever making a big purchase, but doubly so on these big shopping events when companies hope that you’ll get caught up in the hype.

So, like we’re doing with Amazon, we’ll be updating this post with the best non-Prime Day gaming and entertainment deals from non-Amazon retailers. If you’re not a Prime member, want to avoid shopping at Amazon, or just want to comparison shop, this is the place to look.

Microsoft Prime Day deals

• Turtle Beach Recon 200 gaming headset — $49.95 ($10 off)
• Lenovo Legion 5 gaming laptop — $899 ($250 off)
• Acer Predator Triton 300 gaming laptop — $1,399.99 ($300 off)
• Acer Predator Triton 500 gaming laptop — $1,899.99 ($300 off)
• MSI Leopard GP75 gaming laptop — $1,249 ($250 off)
• Razer Blade 15 gaming laptop — starting at $1,999.99 ($600 off)
• MSI Trident X Plus gaming desktop — $1,699 ($800 off)

Walmart Prime Day deals

• 55-inch Samsung 4K LQED TV — $598 ($100 off)
• Roku Streaming Stick+ — $37 ($12 off)
• Samsung 65-inch 4K QLED Smart TV — $898 ($100 off)
• Super Mario Party on Nintendo Switch — $39.99 ($20 off)

Best Buy Prime Day deals

• Samsung 70-inch 4K Smart TV — $529.99 ($220 off)
• Sony 65-inch A8H OLED TV — $1,799.99 ($1,000 off)
• LG 65-inch GX Series OLED TV — $2,599.99 at Best Buy ($400 off)
• Asus TUF gaming laptop — $599.99 ($200 off)
• Corsair K70 gaming keyboard — $89.99 ($60 off)
• Corsair Harpoon wireless gaming mouse — $39.99 ($10 off)
• Corsair HS60 Pro stereo gaming headset — $39.99 ($30 off)
• Arcade1Up Golden Tee arcade cabinet — $249.99 ($150 off)
• Arcade1Up Ms. Pac-Man cocktail cabinet — $449.99 ($50 off)
• Turtle Beach Recon 200 gaming headset — $29.99 ($30 off)

GameStop Prime Day deals

• Star Wars Jedi: Fallen Order on PS4 and Xbox One — $27 ($32.99 off)
• Rage 2 on PS4 and Xbox One — $19.99 ($40 off)
• Xbox One X — $279.99 ($90 off)
• Marvel Legends Series Infinity Gauntlet — $79.99 ($20 off)
• The Legend of Zelda: Breath of the Wild Nintendo Switch case — $8.99 ($6 off)