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When is Amazon Prime Day 2023?

The two-day sale event returns this July

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A pink graphic that says “Prime Day” laid over several Amazon shipping boxes. Graphic: Will Joel/Polygon | Source images: Amazon
Cameron Faulkner (he/him) is Polygon’s commerce editor. He began writing about tech and gaming in 2013, and migrated from The Verge in 2023.

Amazon has announced the dates for Prime Day 2023, its next two-day sale that’s essentially Black Friday in July. While we already know some of the best early Prime Day deals — including some free games — the 48-hour sale will feature an even bigger batch of amazing Prime Day deals that make having a Prime membership worth the cost.

When is Amazon Prime Day 2023?

Amazon Prime Day will start on Tuesday, July 11, at 3 a.m. EDT and run through Wednesday, July 12.

To help you navigate the two-day event, we’ve rounded up expert tips on how to find the best Prime Day deals. We’ll continue to survey the thousands of available deals to pluck out the ones we think you’ll like, whether you’re more into gaming, entertainment, tabletop, or toys. We know that the Prime Day shopping period is noisy, so we’ll make sure we’re coming at you only with the best deals.

During Prime Day, we’ll also be sharing what kind of competing sales (known as “anti-Prime Day” deals) at Best Buy, Walmart, Target, and others are worthy of your attention.

Just a heads-up: You’ll need a Prime membership to take advantage of many of the deals, and to get the first crack at quick-to-disappear Lightning deals that you won’t want to miss.

Amazon Prime

  • $15

Prices taken at time of publishing.

New subscribers can get a free 30-day trial. Along with getting access to Prime Day deals, you’ll get free and fast shipping, Prime Video’s TV shows and movies, a Twitch subscription, free games, and more.

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