Oculus hires Jason Rubin to head studio effort

Oculus has hired former Naughty Dog and one-time THQ president Jason Rubin as its head of worldwide studios.

In a tweet this morning, the VR company behind the Oculus Rift announced that it is "thrilled to welcome @Jason_Rubin to the team as Oculus' Head of Worldwide Studios! Jason will be leading 1st-party content dev."

We're thrilled to welcome @Jason_Rubin to the team as Oculus' Head of Worldwide Studios! Jason will be leading 1st-party content dev.

— Oculus (@oculus) June 10, 2014

"There have only been a handful of times in my life where I saw something that I knew would change everything," said Rubin. "The awe-inspiring tech Oculus is building is a portal into an incredible world that my daughter will one day consider to be normal. The moment I put it on, I wanted to help define that future."

Rubin is best known for co-founding Naughty Dog and creating the Crash Bandicoot series of games. More recently he was drafted by THQ in a last-minute bid to save the ailing company.

Rubin will be heading up the Oculus first-party content initiatives in Seattle, San Francisco, Menlo Park, Dallas and Irvine. At E3 this week, Oculus is showing a range of games for its forthcoming VR hardware release including Eve Valkyrie, Alien Isolation, Lucky's Tale and Superhot.