Battlefield 4: not possible to switch language to English?

And I hoped to play this today so badly. So naive.

I'm in Moscow, so like in BF3, could only download Russian language version.The difference is that in BF3 you could switch files around, edit registry, and play in English. Not anymore! DICE blocked it, so that after doing everything needed to be done I'm still on Russian.

Gonna go buy me an English key on some 3rd-party website. Awesome.