A little confused

Hey guys,

So with the release of the my little pony app on IOS, I've slowly become aware of this following called bronies. Now hearing it for the first time, as you'd imagine had me baffled. 'Guys who watch my little pony?' That was my initial reaction and now theres this forum so I have a chance to inquire about it. I just wanted to ask, what is it about the show that has you guys watching it? Why is it so appealing?