But creating, manufacturing and shipping these figures isn't an easy process. Designing, selling and shipping video games has its own host of problems, and adding the toy component means working...
This fall, Activision will launch Skylanders Eon's Elite, a premium toy line featuring eight new collectible figurines of the franchise's most beloved heroes, the company announced at San Diego...
Beasts are peeking out of every nook and cranny in the office, a crazy infestation of plastic chaos.
The figurines sit on shelves, hang on walls, tumble on desks in states of unpainted nakedness,...
Skylanders publisher Activision and Frito-Lay have teamed up for a contest that offers a glimpse at three potential new characters in the action figure/video game's next installment, which is...
Activision's Skylanders franchise has already reached over 100 million toys sold,, it was announced during Activision's Toy Fair 2013 press conference.
The popular franchise hit over $500 million...
The Skylanders line of toys and video games has netted over $500 million to date in sales at retail in the U.S., according to Activision.
According to NPD data collected between January and...
Publisher Activision Blizzard reported record third quarter results today, boasting $841 million in revenue for the three month period ending Sept. 30. According to the company, the...
GameStop Kids pop-up stores will be installed around the country for holiday shopping guidance, GameStop announced today.
The stores are designed to help parents pick video games and toys for...
Although Skylanders: Giants is compatible with all of the figures from Skylanders: Spyro's Adventure, the same isn't true for all of the new figures working with the old game, according to a chart...
The hugely successful Skylanders: Spyro's Adventure has gone on to sell millions of units, and the upcoming Skylanders Giants is expected to sell even more. But long before Toys For Bob's idea to...