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Microsoft cancels Inside Xbox for UK

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Inside Xbox UK gets canned, following the cancellation of its US counterpart

Microsoft confirms the cancellation of Inside Xbox's UK arm following the discontinuation of its US counterpart last week.

Speaking on his blog, Major Nelson stated the decision by Inside Xbox Europe to get rid of first-party produced content was made due to third-party content being more in line with their goals.

"Following the news last week that that Inside Xbox in the US was to cease production, the team in Europe has been investigating what makes most sense for them and the Xbox Live community as they continue to strive to deliver the latest gaming and entertainment news for users across the region," Major Nelson said.

"As such, they have decided to move away from the current first-party produced content model and transition to a third-party content model, which will provide timely and locally-relevant content to users across more of the EMEA markets. Whilst this means that the Inside Xbox brand will effectively be retired in Europe, the focus remains on continuing to provide the Xbox LIVE community with the latest and best in games and entertainment news and information."

Inside Xbox host Dan Maher added on his Twitter: "So, to be clear and succinct: Inside Xbox is no more, as are our jobs. Your support during the last four years has meant the world to us."

An online petition to stop the cancellation was created by fans of Inside Xbox to no avail.

"This was not a decision made lightly," an Xbox spokesperson told Polygon.

"Inside Xbox has been an invaluable resource to our Xbox LIVE members for several years, but as the quantity and quality of third-party news and information content becomes more accessible we have concluded we can do more for our members with our resources by focusing on other service offerings and enhancements. We remain committed to providing Xbox LIVE members with access to high-quality news and information content on the console and via Xbox.com by leveraging third-party news and video content available through a variety of existing and future partners, and supplementing this content with select first-party offerings."