'Dragon's Dogma' ships 1 million copies, Capcom to turn brand into major franchise

Capcom's fantasy action role-playing game, Dragon's Dogma, shipped one million units during its first month of release, the publisher revealed today.

Capcom's fantasy action role-playing game, Dragon's Dogma, shipped one million units during its first month of release, the publisher revealed today.

The global shipment of the game has led to increased confidence in the Dragon's Dogma brand, with Capcom announcing plans to develop the brand into a major franchise.

"Dragon's Dogma is part of Capcom's basic strategy of establishing game franchises through the creation of new brands," read the statement Capcom issued today.

"This game was developed with the goal of creating another pillar of earnings for Capcom alongside Monster Hunter and Sengoku BASARA."

The statement said that to continue increasing the value of its brands, Capcom will continue to distribute downloadable content for existing games as well as Dragon's Dogma.

"Capcom plans to add more titles to the lineups of its core game franchises while introducing original titles as well," read the statement.

"By focusing on these measures to enlarge the lineup of content under development, Capcom aims to maximize earnings."

Dragon's Dogma was released in North America on May 22, Japan on May 24, and Europe May 25 for Xbox 360 and PlayStation 3.