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EA Sports partners with UCF to create Innovation Lab program

Creating jobs in Florida


EA Sports teams up with the University of Florida to create new game development program for university students.

EA Sports is partnering with the University of Central Florida's FIEA, also known as the Florida Interactive Entertainment Academy, to create an "innovation lab" for university students to develop games, it was announced.

"By establishing pipelines directly into existing Orlando-based digital media businesses, including our local EA SPORTS studio, EA-Tiburon, we can keep creating jobs in the state of Florida," said EA Sports vice-president and COO Daryl Holt.

The company is also offering internships which will give students the chance to work on "the latest products for the latest platforms, using the latest tools and technologies."

According to Florida Governor Rick Scott, the new program will prepare Florida students for "high-tech jobs, along with our state's competitive economic incentives, gives Florida an advantage over other states and ensures high-value businesses open their doors in our state, instead of somewhere else."

EA Sports and FIEA have worked in conjunction since March 2005 when former EA vice-president and COO Ben Noel became executive director of the university program.

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