Sony to 'go big' on family-friendly games for PlayStation 3 this Christmas

Sony is looking into the family market for the PlayStation 3.

Sony is planning to "go big" on family-oriented PlayStation 3 titles this Christmas, according to Sony Worldwide Studios boss Shuhei Yoshida in the latest issue of Game Informer.

The firm is currently relying on third parties to create its "big core games" for this holiday season. However, Sony is eyeing the family market as its missing piece in the PlayStation 3 roster.

"We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us," he stated. "God of War has always come out in March, so that's a natural time to aim at.

"Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."

It is unknown whether this exercise in family-friendly games development will include a strong focus on PlayStation Move.

Sony is likely to reveal its plans for Christmas releases during its Gamescom conference on August 14th.