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Gameloft finds success through smartphones and tablets


Gameloft achieved record second quarter revenues thanks to the success of their games on smartphones and tablets.

Gameloft second quarter revenues reached €50.4 million (about $62 million) due to the success of its games on smartphones and tablets, the company announced today.

The French publisher released NOVA 3, IceAge Village, and The Avengers - The Mobile Game during the quarter. Sales of smartphone and tablet games in the second quarter grew by 119 percent and represented over 50 percent of total sales. Newswire reports the growth can be attributed to the company's freemium and paid-premium models implemented early last year, with more than 60 percent of profits earned from smartphones coming from advertising revenues and in-app purchases.

Gameloft titles currently have 55 million active monthly users, with the company targeting €200 million (about $245 million) in total sales for 2012.

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