Former Sega exec joins digital app development studio

Sega West's former chief executive, Mike Hayes, has been appointed non-executive director of Caperfly, a UK digital entertainment and app development company.

Sega West's former CEO, Mike Hayes, has been appointed non-executive director of Caperfly, a UK digital entertainment and app development company.

Hayes, who spearheaded Sega's operations in the west, resigned from Sega in May this year just before Sega began closing a number of its publishing offices in Europe and Australia. He has joined Caperfly – a studio led by former Codemasters executive, Gavin Chesire – to direct the business as it develops interactive titles for iOS, Android, and Smart TV platforms.

"This is a good time to be in this new vibrant sector of the industry," Hayes said in an interview with CVG.

"I am positive we can take advantage of the next great wave of innovation and distribution here at Caperfly. I see Caperfly as a unique mix of talented individuals with aspirations to develop high-quality titles, and I relish the opportunity to be a part of their success."

Last month, Sega announced the closure of many of its publishing offices in Australia, Germany, Spain, France, Belgium, The Netherlands, and Luxembourg.