Ubisoft acts on last week's email gaffe by deleting all emails from marketing database.
Following last week's Watch Dogs marketing promotional which released 1000 user emails, Ubisoft is taking action by removing all email addresses from their marketing database as a "precaution".
In an email sent out to account holders last night, Ubisoft stated:
"Ubisoft takes privacy matters seriously. Recently we discovered some users' email addresses were gathered without following proper privacy guidelines and procedures. As a precaution, we are removing your email from our marketing database.
"If you'd like to continue to receive updates and news on Watchdogs, update your Uplay account by clicking here.
Last week users taking part in the Watch Dogs alternate reality game, centered around the character Joseph Demarco, were notified of Demarco's "death" by email. The sender of the message Cc'd email addresses of all participants in the process, making them viewable to all recipients.