Sega Alliance launches as a mobile publisher

Sega of America and Europe launched a mobile publishing arm of its business today called Sega Alliance, which will focus on publishing mobile games by independent developers.

Sega of America and Europe launched a mobile publishing arm of its business today called Sega Alliance, which will focus on publishing mobile games by independent developers.

The new mobile publisher will provide participating developers with marketing and production support, which many independent developers tend to lack due to resource limitations.

Sega Alliance launches today with its inaugural game, Jack Lumber, by Boston-based Owlchemy Labs, which is currently available on iPad, iPhone, and iPod Touch.

"SEGA has been a major player in the mobile games landscape for years and we've had tremendous success bringing our iconic franchises to smartphones and tablets," said Chris Olson, vice president of digital business at SEGA.

"With SEGA Alliance, we're looking forward to sharing that success with talented developers like Owlchemy Labs by introducing new and unique games, such as Jack Lumber, to the market."

Jack Lumber is currently available on the iTunes App Store for $1.99.