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Former IGDA executive director will work to bridge game developers from the East and West

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Tencent looking to collaborate

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The former executive director of the International Game Developers Association (IGDA), Gordon Bellamy, believes that game developers in the East and West can partner together to solve creative problems, and he will try to bridge the two in his new role at Chinese publishing giant, Tencent.

The former executive director of the International Game Developers Association (IGDA), Gordon Bellamy, believes that game developers in the East and West can partner together to solve creative problems, and he will try to bridge the two in his new role at Chinese publishing giant, Tencent.

Bellamy joined Tencent last month after five years with the IGDA, two of which were spent leading the organization. In his new role as director of business development and industry relations at Tencent, he will work with local developers in China and around the world to encourage collaboration.

"'The East' and 'The West' are not monolithic in thought or action," Bellamy told Polygon. "There are great minds in both regions focused on bringing fun to players. We want to partner those minds together to ideate, synthesize, and solve the creative and operational opportunities that we all will share as the way that people play, consume, and enjoy games rapidly diversifies and evolves."

"There are great minds in both regions focused on bringing fun to players."

Bellamy says that he will adjust to his new role by continuing to listen to the development community and serve as a bridge to facilitate the cultivation of great ideas between developers around the world.

"This role is a dynamic opportunity to help today and tomorrow's generation of creators and leaders have the same privilege I was afforded," Bellamy says. "Last week I spent a week in Shenzen meeting many people at the [Tencent] headquarters and came back believing there are lots of things we can do together for the game industry."

Despite being a household name in China, Tencent was relatively unknown in the US until it recently acquired a stake in Gears of War developer, Epic Games. Tencent also partnered with Activision to bring Call of Duty Online to Asia.