"Plants vs Zombies" developer PopCap and the American Dental Association will begin their "Stop Zombie Mouth" campaign, a program aimed at teaching children oral health awareness by offering free copies of the game for parents to give out at Halloween instead of candy.
Plants vs Zombies developer PopCap is giving away free copies of the game to replace Halloween candy as part of a program to raise oral health awareness, the developer announced today.
Codes for free copies of Plants vs. Zombies for PC and Mac can be obtained from the "Stop Zombie Mouth" official website or from participating dental offices. Participants can also get themed trading cards and other items featuring tips for healthy teeth. The codes will be redeemable from October 30th through November 10th.
"We at PopCap have been interested in the potential for video games to provide benefits beyond entertainment for many years," said PopCap co-founder John Vechey in a press release. "We're passionate about the very important cause behind the 'Stop Zombie Mouth' campaign and proud to be highlighting yet another positive effect that games can have on society."